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This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency ex
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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
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Digital hyperconnectivity is a defining fact of our time. The Silicon Valley dream of universal connection – the dream of connecting everyone and everything t