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Experimentation Works
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Authors: Stefan H. Thomke
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Harvard Business Press

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Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing
Experimentation Works
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Authors: Stefan H. Thomke
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When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developi
Experimentation Matters
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Authors: Stefan H. Thomke
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Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the co
Animal Experimentation
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Testing Business Ideas
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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that stat