Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation
Author :
Publisher : Routledge
Total Pages : 281
Release :
ISBN-10 : 9781134136117
ISBN-13 : 1134136110
Rating : 4/5 (17 Downloads)
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Book Synopsis Facets of Corporate Identity, Communication and Reputation by : Tc Melewar

Download or read book Facets of Corporate Identity, Communication and Reputation written by Tc Melewar and published by Routledge. This book was released on 2008-04-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this


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