From Concept to Market
Author | : Gary S. Lynn |
Publisher | : John Wiley & Sons |
Total Pages | : 264 |
Release | : 1989 |
ISBN-10 | : UOM:39015041010011 |
ISBN-13 | : |
Rating | : 4/5 (11 Downloads) |
Book Synopsis From Concept to Market by : Gary S. Lynn
Download or read book From Concept to Market written by Gary S. Lynn and published by John Wiley & Sons. This book was released on 1989 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.