From Mind to Market
| Author | : Roger D. Blackwell |
| Publisher | : Harper Collins |
| Total Pages | : 282 |
| Release | : 1997-10-21 |
| ISBN-10 | : 9780887308338 |
| ISBN-13 | : 0887308333 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis From Mind to Market by : Roger D. Blackwell
Download or read book From Mind to Market written by Roger D. Blackwell and published by Harper Collins. This book was released on 1997-10-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ny the "guru of . . . how to do business in a global marketplace" ("New York Times"), this text turns the traditional retailing paradigm on its head, providing businesspeople looking to dominate the marketplace of the new millennium with the key to the future: demand-chain management. Featuring visionary companies like Wal-Mart, AT&T, and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st century, Blackwell illustrates this cutting-edge concept. Illustrations.
