Fundamentals of International Business

Fundamentals of International Business
Author :
Publisher : Cengage Learning
Total Pages : 0
Release :
ISBN-10 : 0324259646
ISBN-13 : 9780324259643
Rating : 4/5 (46 Downloads)

Book Synopsis Fundamentals of International Business by : Michael R. Czinkota

Download or read book Fundamentals of International Business written by Michael R. Czinkota and published by Cengage Learning. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.


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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co