Garden Centre Management

Download or read book Garden Centre Management written by Ken Crafer and published by CABI. This book was released on 2015-09-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.