Generation X and the Rise of the Entertainment Subject

Download or read book Generation X and the Rise of the Entertainment Subject written by Robert Samuels and published by Rowman & Littlefield. This book was released on 2021-04-20 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.