Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 617
Release :
ISBN-10 : 9781848447448
ISBN-13 : 1848447442
Rating : 4/5 (48 Downloads)

Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.


Handbook of Pricing Research in Marketing Related Books

Handbook of Pricing Research in Marketing
Language: en
Pages: 617
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
The Routledge Companion to Strategic Marketing
Language: en
Pages: 507
Authors: Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2020-11-24 - Publisher: Routledge

DOWNLOAD EBOOK

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis
Visionary Pricing
Language: en
Pages: 384
Authors: Gerald E. Smith
Categories: Business & Economics
Type: BOOK - Published: 2012-11-29 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the
Handbook of Research on Customer Equity in Marketing
Language: en
Pages: 521
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
Marketing Information Guide
Language: en
Pages: 344
Authors:
Categories: Marketing
Type: BOOK - Published: 1966 - Publisher:

DOWNLOAD EBOOK