Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Author :
Publisher : IGI Global
Total Pages : 518
Release :
ISBN-10 : 9781466650084
ISBN-13 : 1466650087
Rating : 4/5 (84 Downloads)

Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia

Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.


Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives Related Books

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Language: en
Pages: 518
Authors: Aiello, Lucia
Categories: Business & Economics
Type: BOOK - Published: 2014-01-31 - Publisher: IGI Global

DOWNLOAD EBOOK

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e
Handbook of Research on Management of Cultural Products
Language: en
Pages:
Authors: Lucia Aiello
Categories:
Type: BOOK - Published: 2014 - Publisher: Business Science Reference

DOWNLOAD EBOOK

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing rela
Corporate Social Responsibility for Valorization of Cultural Organizations
Language: en
Pages: 353
Authors: Dueñas, María del Pilar Muñoz
Categories: Business & Economics
Type: BOOK - Published: 2018-02-23 - Publisher: IGI Global

DOWNLOAD EBOOK

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a
Digital Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 483
Authors: Ozuem, Wilson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Handbook of Research on Museum Management in the Digital Era
Language: en
Pages: 412
Authors: Bifulco, Francesco
Categories: Business & Economics
Type: BOOK - Published: 2022-03-25 - Publisher: IGI Global

DOWNLOAD EBOOK

While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural ex