Handbook on Customer Centricity

Handbook on Customer Centricity
Author :
Publisher : Edward Elgar Publishing
Total Pages : 367
Release :
ISBN-10 : 9781788113601
ISBN-13 : 1788113608
Rating : 4/5 (01 Downloads)

Book Synopsis Handbook on Customer Centricity by : Robert W. Palmatier

Download or read book Handbook on Customer Centricity written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.


Handbook on Customer Centricity Related Books

Handbook on Customer Centricity
Language: en
Pages: 367
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Language: en
Pages: 675
Authors: Kaufmann, Hans-Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2012-11-30 - Publisher: IGI Global

DOWNLOAD EBOOK

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer
Customer Centricity
Language: en
Pages: 128
Authors: Peter Fader
Categories: Business planning
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
The Customer Centricity Playbook
Language: en
Pages: 136
Authors: Peter Fader
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
Hooked on Customers
Language: en
Pages: 0
Authors: Robert G. Thompson
Categories: Customer relations
Type: BOOK - Published: 2014 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

"Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives an