Handbook on Ethics and Marketing
| Author | : Alexander Nill |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 456 |
| Release | : 2015-06-29 |
| ISBN-10 | : 9781781003435 |
| ISBN-13 | : 1781003432 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Handbook on Ethics and Marketing by : Alexander Nill
Download or read book Handbook on Ethics and Marketing written by Alexander Nill and published by Edward Elgar Publishing. This book was released on 2015-06-29 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
