How Creating Customer Value Makes You a Great Executive

Download or read book How Creating Customer Value Makes You a Great Executive written by Gautam Mahajan and published by Business Expert Press. This book was released on 2017-10-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!