What does it mean to know something? Epistemology, the study of knowledge, can often seem like a daunting subject. And yet few topics are more basic to human li

What is knowledge? How is it acquired? How are claims to knowledge to be validated? Can man achieve rational certainty, or is he doomed to perpetual doubt? How

The portraits of Freud, Shakespeare, Einstein, and Leonardo da Vinci on the cover symbolize a major theme of How We Know—that the creative imagination plays a

Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life. When can we trust what we believe—that "teams and players hav

Designing research can be daunting and disorienting for novices. After experiencing this first-hand, the author has written a book that shows how to mentally fr