The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant

The story of one man’s journey to go beyond self awareness and the science of how to actually change your mind. In his groundbreaking, seminal book, visionary

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people f

Diving into neuroscience while harnessing the power of neuroplasticity, we show you how to change your mind through many modalities and one simple method.