Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, o

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people�

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume pro

'Handbook of Implicit Cognition and Addiction' brings together developments in basic research on implicit cognition with recent developments in addiction resear

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpr