Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these

Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to im

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides in