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Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund
Inbound Selling
Language: en
Pages: 289
Authors: Brian Signorelli
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

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Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust a
The New Rules of Marketing and PR
Language: en
Pages: 290
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: John Wiley & Sons

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac
Inbound Organization
Language: en
Pages: 288
Authors: Dan Tyre
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Type: BOOK - Published: 2018-04-24 - Publisher: John Wiley & Sons

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Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purch
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.