This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their c

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competit

For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can tu

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success