Innovating for Success in the Export of Services
| Author | : International Trade Centre |
| Publisher | : United Nations |
| Total Pages | : 100 |
| Release | : 2001-11-30 |
| ISBN-10 | : 9789213618899 |
| ISBN-13 | : 9213618891 |
| Rating | : 4/5 (99 Downloads) |
Download or read book Innovating for Success in the Export of Services written by International Trade Centre and published by United Nations. This book was released on 2001-11-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.
