Innovations and Implications of Persuasive Narrative
Author | : Stephanie G. Schartel Dunn |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 270 |
Release | : 2020 |
ISBN-10 | : 1433180871 |
ISBN-13 | : 9781433180873 |
Rating | : 4/5 (71 Downloads) |
Download or read book Innovations and Implications of Persuasive Narrative written by Stephanie G. Schartel Dunn and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).