Innovations in Technology and Marketing for the Connected Consumer

Download or read book Innovations in Technology and Marketing for the Connected Consumer written by Sumesh Singh Dadwal and published by . This book was released on 2019 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi