This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an explorati

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical

Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Inte

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas suc

This book collects important researches on social sciences and humanities conducted by the academics at East China Normal University (ECNU) in recent years. The