A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i