Related Books

Integrated Brand Marketing and Measuring Returns
Language: en
Pages: 200
Authors: P. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2010-07-07 - Publisher: Springer

DOWNLOAD EBOOK

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,
Integrated Brand Marketing and Measuring Returns
Language: en
Pages: 181
Authors: P. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2016-08-27 - Publisher: Palgrave Macmillan

DOWNLOAD EBOOK

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation,
Marketing in the Round
Language: en
Pages: 265
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2012-04-24 - Publisher: Que Publishing

DOWNLOAD EBOOK

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really
Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

DOWNLOAD EBOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
The Evolution of Integrated Marketing Communications
Language: en
Pages: 179
Authors: Don Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

DOWNLOAD EBOOK

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i