International and Cross-cultural Business Research
| Author | : Jean-Claude Usunier |
| Publisher | : |
| Total Pages | : 182 |
| Release | : 2017 |
| ISBN-10 | : 1529715059 |
| ISBN-13 | : 9781529715057 |
| Rating | : 4/5 (59 Downloads) |
Book Synopsis International and Cross-cultural Business Research by : Jean-Claude Usunier
Download or read book International and Cross-cultural Business Research written by Jean-Claude Usunier and published by . This book was released on 2017 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: An guide to qualitative and quantitative research methods and methodologies for those carrying out business and management research in international and cross-cultural settings. The authors, drawing on theory and examples, emphasise the importance of cultural considerations and comparative thinking when carrying out international research in our globalised world.
