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Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2013-05-07 - Publisher: Routledge
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an internationa
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio
Language: en
Pages: 313
Pages: 313
Type: BOOK - Published: 2013-05-20 - Publisher: Routledge
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern