This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and

International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationsh

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, ma

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati

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