Internet Economics: Models, Mechanisms and Management

Download or read book Internet Economics: Models, Mechanisms and Management written by Hans W. Gottinger and published by Bentham Science Publishers. This book was released on 2017-08-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery.