Internet Marketing and Big Data Exploitation
| Author | : I. Chaston |
| Publisher | : Springer |
| Total Pages | : 260 |
| Release | : 2015-02-11 |
| ISBN-10 | : 9781137488961 |
| ISBN-13 | : 1137488964 |
| Rating | : 4/5 (61 Downloads) |
Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston
Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
