Interpreting Consumer Choice
| Author | : Gordon Foxall |
| Publisher | : Routledge |
| Total Pages | : 201 |
| Release | : 2009-09-10 |
| ISBN-10 | : 9781135238094 |
| ISBN-13 | : 113523809X |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Interpreting Consumer Choice by : Gordon Foxall
Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
