This is an excellent and useful introduction to basic semiotic ideas and analytical techniques. It shows how semiotics increases the ability to know oneself.

This book presents an interdisciplinary approach to the scientific study of the relation between language and society, language and culture, language and mind.

Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the medi

A sociological approach to understanding new media’s impact on society We use cell phones, computers, and tablets to access the Internet, read the news, watch

An accessible and entertaining textbook that introduces students to sociolinguistics in a real-world context, with issues they care about.