Le marketing management hospitalier

Author	: Bernard Dubois
Publisher	: FeniXX
Total Pages	: 390
Release	: 1987-01-01T00:00:00+01:00
ISBN-10	: 9782402089371
ISBN-13	: 2402089377
Rating	: 4/5 (71 Downloads)

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Book Synopsis Le marketing management hospitalier by : Bernard Dubois

Download or read book Le marketing management hospitalier written by Bernard Dubois and published by FeniXX. This book was released on 1987-01-01T00:00:00+01:00 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment gérer un hôpital, sans avoir procédé à une analyse des besoins, sans avoir mis sur pied un plan de communication, et une stratégie de nouveaux services, sans disposer d'un indice de satisfaction des usagers, sans avoir tout mis en oeuvre pour améliorer le rapport coût/efficacité du service rendu? « Copyright Electre »

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