Lead Markets in Age-Based Innovations
| Author | : Nils Levsen |
| Publisher | : Springer |
| Total Pages | : 352 |
| Release | : 2015-02-18 |
| ISBN-10 | : 9783658088156 |
| ISBN-13 | : 365808815X |
| Rating | : 4/5 (56 Downloads) |
Book Synopsis Lead Markets in Age-Based Innovations by : Nils Levsen
Download or read book Lead Markets in Age-Based Innovations written by Nils Levsen and published by Springer. This book was released on 2015-02-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
