Lexus

Author	: Chester Dawson
Publisher	: John Wiley & Sons (Asia) Pte. Limited
Total Pages	: 304
Release	: 2004-09-06
ISBN-10	: IND:30000095363226
ISBN-13	:
Rating	: 4/5 (26 Downloads)

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Book Synopsis Lexus by : Chester Dawson

Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004-09-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

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