A pocket guide to meaningful design in seven steps.

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi an

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes peo

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending v

This visually stunning investigation of natural and man-made materials will change the way you look at the world around you, while offering hope for the future