Services Marketing and Management

Author	: Audrey Gilmore
Publisher	: SAGE
Total Pages	: 230
Release	: 2003-06-02
ISBN-10	: 0761941584
ISBN-13	: 9780761941583
Rating	: 4/5 (84 Downloads)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

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Services Marketing and Management

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This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined

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Principles of Service Marketing and Management

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Categories: Service industries

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Service Management and Marketing

Authors: Christian Grönroos

Categories: Business & Economics

Type: BOOK - Published: 1990 - Publisher: Jossey-Bass

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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man