This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Bet