This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 divers

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct f

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a manageri

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires