Managing Social Media and Consumerism
| Author | : . Rajagopal |
| Publisher | : Springer |
| Total Pages | : 246 |
| Release | : 2013-09-20 |
| ISBN-10 | : 9781137281920 |
| ISBN-13 | : 1137281928 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis Managing Social Media and Consumerism by : . Rajagopal
Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
