Marketing Concepts for Libraries and Information Services
| Author | : Eileen Elliott De Sáez |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 2002 |
| ISBN-10 | : UOM:39015055203262 |
| ISBN-13 | : |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez
Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
