Marketing Hope

Download or read book Marketing Hope written by Leonie Schiffauer and published by Berghahn Books. This book was released on 2019-05-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.