Marketing Management, 2nd Edition

Marketing Management, 2nd Edition
Author :
Publisher : Vikas Publishing House
Total Pages : 969
Release :
ISBN-10 : 9788125942597
ISBN-13 : 8125942599
Rating : 4/5 (97 Downloads)
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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.


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