Marketing the Sports Organisation

Marketing the Sports Organisation
Author :
Publisher : Routledge
Total Pages : 320
Release :
ISBN-10 : 9781134053445
ISBN-13 : 1134053444
Rating : 4/5 (45 Downloads)

Book Synopsis Marketing the Sports Organisation by : Alain Ferrand

Download or read book Marketing the Sports Organisation written by Alain Ferrand and published by Routledge. This book was released on 2008-08-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,


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