Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp

The purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers and be more profi

Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learn

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers tod