Mass Communication in Canada 7e / Making Sense in the Social Sciences Pack

Download or read book Mass Communication in Canada 7e / Making Sense in the Social Sciences Pack written by Mike Gasher and published by . This book was released on 2013-05-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.