Master Marketing Lessons

Download or read book Master Marketing Lessons written by James R Taylor Phd and published by Independently Published. This book was released on 2019-06-08 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market segmentation, or dividing potential customers into groups based on a wide range of characteristics (demographics, income and education levels, interests, etc.) is now a booming industry of its own, and very much in the news, with the growing use of deep personal data to be able to target groups or even individual customers. This book highlights some innovative applications of Needs-Based Segmentation developed over the forty-year teaching career of Professor James Taylor, of the University of Michigan's famed Ross Business School.