Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for the

This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know

John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to th

TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstr

Professional IT practitioners need not only the appropriate technical skills, but also a broad understanding of the context in which they operate. This book pro