This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of con