The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to tak

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming

The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle.

From exotic spa treatments to euthanasia, this book examines the background and social context of medical tourism—the practice of traveling for health care. T

This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H),