Mobilizing Inclusion

Download or read book Mobilizing Inclusion written by Lisa Garcia Bedolla and published by Yale University Press. This book was released on 2012-10-09 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.